Is the new brandless company actually a great brand?

Brandless is a new online company that strives to make the best quality products for the best price. Their products include food, household and kitchen items, beauty products, and even stationary! All items lack a brand; the only thing on the packaging is what the items contains. The best part is that everything is $3!! They are a growing company but that does not mean they do not know how to communicate with their consumers. Brandless is thriving on Instagram. They have created a sleek, minimalistic style that appeals to the 20-30 age group. The inspire their audience to try new things by posting easy recipes made with their products. Brandless even knows how to keep their audience on their toes and will randomly post discount codes to their stories. All these things make me want to order their products right now! This is a great company with an even more admiring purpose. If I were to give them one advice however, I would hope they would expand their endorsements. I believe the company would grow significantly if they could reach a broader audience. I know Brandless has a bright future and I hope you guys will go check it out! I attached their website down below. Thanks guys!